Adverts for women's sportswear used to be painfully girly. But manufacturers have caught up with us and some of the latest ads actually reflect real women. Comment on this is divided. I've read blog posts saying many sports women in the ads are unnecessarily sexualised as well bloggers who feel progress is being made.
My personal feeling is that being strong doesn't exclude being attractive. The problem is the line between celebrating beautiful athletes and exploitation is a thin red one. This post on Women Talk Sport got me thinking again. Ann posted up two new ads; one from Under Armour and one from Nike. I'm posting the UA one here because I love it. They're strong, fit, focused and wearing normal workout clothing. I like the idea of the Nike one but seriously who works out dressed like that? Not in any sport I've ever done anyhow - maybe I was in the wrong line of work! Nicole on One Sport Voice had a piece on women in tennis here.
What kind of effect do you think ads like these have?
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